Your Fancy New Analytics Platform Doesn’t Matter If No One Uses It

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Thought Leadership

September 4, 2018

Your Fancy New Analytics Platform Doesn’t Matter If No One Uses It

Data analytics has the potential to revolutionize the services state and local governments provide to their citizens, with some agency representatives calling it “the most disruptive thing that we have going on.” Clearly the technology has the power and potential to greatly improve agencies’ ability to connect with their constituents and improve people’s lives. But that power and potential may go unrealized if agency employees are not using the data analytics tools at their disposal.

Even with the most visually appealing data analytics tools on the market, if the end user applications and use cases are not designed with the user’s perspective in mind, there is a good chance state and local employees will fall back to using time-consuming spreadsheets. That effectively negates the software’s powerful potential and greatly lowers an agency’s return on investment.